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BW- Strongest Hotel Brand Worldwide
Europe’s leading market research and consulting company MKG Hospitality, Paris, lists Best Western as the strongest hotel
brand worldwide, based on number of hotels and rooms.
Eschborn, April 28, 2008.
Best Western keeps its position as the world’s strongest hotel brand in 2008, offering the most hotels and hotel rooms under
one umbrella brand name. These results were announced recently in an annual survey by MKG Hospitality, Paris, Europe’s leading
market research and consulting company for the hotel and tourism industry.
The ranking lists Best Western as the number one hotel brand with 4,035 hotels and 308,636 rooms. Holiday Inn (InterContinental
Hotels Group, IHG) follow with 1,382 hotels and 256,775 rooms. Comfort Inns & Comfort Suites of Choice Hotels International
rank third with 2,467 hotels and 188,596 rooms. Marriott Hotels & Resorts and Hilton Hotels & Resorts round out the top five,
with 520 hotels / 188,544 rooms and 511 hotels / 176,523 rooms, respectively.
2007 was a successful year for Best Western. While the chain recorded a net loss of properties, roughly 300 new hotels joined
the brand worldwide, including more than 80 in Europe.
About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support
to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer
since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse
property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address
market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year
mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®.
For more information or to make a reservation, please visit
www.bestwestern.com
.
Hotel Brand Ranking, Worldwide
Status: January 2008
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|
Hotels |
Rooms |
Changes |
||
|
Position |
Position2007 |
Brands |
2008 |
2007 |
2008 |
2007 |
Number of Rooms |
|
1
|
1 |
Best Western |
4,035 |
4,164 |
308,636 |
315,401 |
-2.1% |
|
2 |
2 |
Holiday Inn |
1,382 |
1,395 |
256,775 |
260,470 |
-1.4 % |
|
3 |
4 |
Comfort Inns & Comfort Suites
|
2,467 |
2,439 |
188,596 |
184,716 |
2.1% |
|
4 |
3 |
Marriott Hotels & Resorts
|
520 |
537 |
188,544 |
190,431 |
-1.0% |
|
5 |
5 |
Hilton Hotels & Resorts
|
511 |
498 |
176,523 |
172,605 |
2.3% |
|
6 |
7 |
Express by Holiday Inn
|
1,808 |
1.686 |
156,531 |
143,582 |
9.0% |
|
7 |
6 |
Days Inn of America |
1,883 |
1,859 |
153,333 |
151,438 |
1.3% |
|
8 |
8 |
Hampton Inn |
1,490 |
1,392 |
147,326 |
138,487 |
6.4% |
|
9 |
9 |
Sheraton Hotels & Resorts
|
399 |
396 |
138,878 |
135,859 |
2.2% |
|
10 |
10 |
Super 8 Motels |
2,081 |
2,054 |
128,587 |
126,175 |
1.9% |
Source: MKG Hospitality Database, March 2008
